NEW! click here to see transformation of the space

press-release 19 June 2007

WHITE NOISE BRINGS A TASTE OF THE TATE MODERN TO NORTH WALES

An art gallery in an estate agency is rather unexpected. So too is White Noise, an edgy new exhibition at the Oriel Dafydd Hardy, housed within the basement of the Estate Agency in the Castle Square in Caernarfon.

Visual artists Femke van Gent and Paula Hampson have devised White Noise, which previews this Thursday, 21 June, as a truly innovative exhibition that will change over the course of the month that it runs at the Oriel, the kind of which can only usually be experienced at the Tate Modern in London.

Femke and Paula are interested in space and how it can trigger our senses. They’re taking over the contained space of Oriel Dafydd Hardy, which has no natural light, to create an installation using found objects, sculptural forms, noise, words and moving images. White Noise will be a space for visitors to ‘be in’, rather than to ‘look at’.

The artists are utilising the estate agency shop-floor upstairs and the outside world, recording sounds and mixing them in with the fuzzy ‘white noise’ that comes from television screens. This will add to the vibrant atmosphere, where visitors will experience a heightened awareness of their senses and the environment, triggering both positive and negative emotions.

Exhibition-goers may come across the artists as they transform the space during the course of the exhibition, offering repeat visitors a different experience each week.

Commenting on the exhibition, Femke said:

White Noise is something totally fresh and new for this area. People should definitely not expect pictures. This is all about the physical experience. It’s about feeling the space amidst the constant drone of the white noise.”

Glenys, the curator of the space added: “The nice thing about this exhibition is that there is no right or wrong way of seeing and feeling White Noise. Each individual can take something different away with them”

“There’s no right or wrong way of seeing or feeling White Noise. Each individual can take something different away with them.”

For a true taste of the Tate Modern in North Wales, visit the White Noise Exhibition at Oriel Dafydd Hardy, Y Maes, Caernarfon.

White Noise previews on 21 June, 5-8pm
It runs Monday – Saturday 10-4pm, until 13 July.
An end discussion takes place on Friday 13 July, 5-8pm.

-Ends-

For further information, interviews and photographs, please contact:

Nerys Jones
07824 438 081 / nerysjones@dafyddhardy.co.uk

Or

Glenys Davies
07774 730 325 / glenysdavies@gmail.com


Notes to Editors

Oriel Dafydd Hardy

Oriel Dafydd Hardy is a youth-focused arts venue run by Dafydd Hardy Estate Agents.
The art space, located beneath the Caernarfon branch, offers an unique opportunity for talented young undergraduates, graduates and post graduates to come together to exchange ideas, stage innovative exhibitions and develop a strong, alternative artistic community in Gwynedd.
No commission whatsoever is taken from these young artists. Basic printing and promotional expenses are covered by Dafydd Hardy Estate Agents and in certain cases some further assistance is also considered.
Dafydd Hardy Estates Agents hopes to provide young Welsh artists with the chance to:
? showcase their work and create a real stir in a gallery with a reputation for the unexpected.
? build up a young arts co-operative to bridge the gap between the creative exchange of the art school studio and the isolation experienced on graduation.
? overcome the basic financial obstacles associated with staging an exhibition outside the university environment.
Oriel Dafydd Hardy endeavors to promote Celtic Language and Culture through use of Welsh as the gallery’s first language and through continuous exchanges with other Celtic nations.
Oriel Dafydd Hardy is hoping to encourage the growth of a dynamic group of young artists, to form the Caernarfon Artists' Co-operative. This young co-op will work to obtain funding from grant-giving bodies to house large-scale, cutting edge national & international exhibitions/theatre, individual and communal studio spaces with a supply of bulk purchased art materials and equipment and an “Artist in Residence Scheme”.
Further Information on White Noise

WHITE NOISE
Oriel Dafydd Hardy
Femke van Gent and Paula Hampson

The Exhibition
White Noise is an exhibition that will change over time. Visual artists Femke van Gent and Paula Hampson are looking for a fresh approach to making and doing. Their collaboration will create an installation with found objects, sculptural forms, noise, words and moving images to offer the viewer a space to be in, rather than to look at.


The Artists
This new collaboration draws upon the artists' ability to respond to one another's practice; sharing materials, space and ideas. Femke and Paula where first introduced at Oriel Dafydd Hardy, after Paula was invited to perform within Rowena Jones' installation as part of the Harp Festival 2006.
Both artists have been working with Dance Collective North Wales.
Paula has been facilitating movement workshops and mentoring, whilst Femke embarks on her third collaboration with the collective.

Paula has been working as a dance maker, performer and teacher since 1989, working nationally and internationally. She is a member of CH4PTER an artist-led dance initiative, based in the Northwest of England. CH4PTER leads training programmes, create new performance work and collaborate and commission work with other artists.

Femke's collaboration with choreographers and contemporary dancers has made clear that her objects are not only to be viewed, but to be explored, felt and played with to reveal their rich and conflicting messages. The audience is therefore invited to use all their senses to experience the work.

Paula's work stems from an ongoing interest into the workings of the body and how different environments and contexts affect people's behaviour physically and emotionally.
She works with a range of materials including metal, plastic, wax and found objects and incorporates other mediums; print making, video and sound. Paula pursues her work with an element of spontaneity, inquiry and dialogue with her chosen materials; the process remains integral to the final presentation.

Both artists are taking a BA fine art course. Paula is a student at The Wirral Met College, Merseyside and Femke at Coleg Menai, Bangor.